Beeld en geluid
Foto en video
Computers
Refurbished
Software
Dierenbenodigdheden
Drogisterij
Parfum en cosmetica
Elektronica
Componenten
Games
Speelgoed
Feestartikelen
Hobby
Knutselen
Modelbouw
Kabels en adapters
Kleding
Schoenen
Tassen en koffers
Koken en tafelen
Keuken apparatuur
Horeca
Muziek en film
Muziekinstrumenten
Parfum en cosmetica
Persoonlijke verzorging
Parfum en cosmetica
Schoenen
Kleding
Tassen en koffers
Games
Speelgoed
Feestartikelen
Wasssen en drogen
Wonen, woonaccessoires
Kerst
Meubels
Verlichting
Fabrikant: | |
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EAN-code: | 9789001802448 |
Corporate Communication Worldwide covers a wide range of corporate communication aspects and prepares those who aim to be active in the communication field in an international context. In today`s world, the meaning of worldwide is truly dynamic and this book reflects such new reality. Corporate Communication includes the Campuz Creditcard with personal access to interactive support on the website of the book. By covering some of the basic principles of global media theory, intercultural communication, internal communication and marketing communication, the authors prepare you for a true understanding of the international communication practice. Special attention is given to global case studies from all the continents in the world, including some of the emerging markets like China, Brazil, India, Russia and South Africa. The different cases, practical examples and tips given by the authors to the reader offer a first and clear understanding of what to expect in the communication profession. Both undergraduate and graduate students or young professionals who would like to be introduced in this professional field, can use this textbook.